UI/UX Designer
4 months
Furman University in Greenville, SC houses an arena that underwent major renovations to reimagine the college basketball game day experience. Under the direction of a Creative Director, I worked alongside another experience designer to transform Furman's hall of fame and game highlights into interactive displays.
My role included secondary research, sitemaps, iterative wireframing, user flows and prototyping, UI design, as well as leading coordination and preparation of media content and files between the client and developers.
Furman University's sports athletes, especially those a part of men's and women's basketball programs with major operations in the arena
Family, friends, and enthusiasts of Furman University's various D1 sports games and other high-level college athletic events
recognized athletes, coaches, and honorary inductees to Furman Athletics Hall of Fame
current high school-aged student athletes with interest in Furman University sports programs
Knowing that we aimed to use large display kiosks, I researched the problem space from a tech-first perspective to have a foundation in knowing what works and what doesn't.
Interactions do not always function the same as a handheld touchscreen or other systems with peripheral inputs.
Location, angle, and spacing are key considerations when building an interactive digital display.
Large scale and static touchscreens have a large field of view and require considerations such as arm reach and height.
This activation would live in the lobby of an arena, typically a high-traffic area for game day visitors and teams.
These displays amplify the nature of user input and we want to avoid diverting from users' mental models and cause friction in an already unfamiliar setting.
We laid out how we anticipated organizing the existing hall of fame and video highlight data and how users can navigate through the activation. Important features could be organized into three main use cases:
"As a user, I know the athlete or video I am looking for and want a way to easily find what I am looking for."
"As a user, I am quickly exploring information on athletes and highlight reels with no guidance or specific goal."
"As a user, I am carefully exploring information on athletes and highlight reels with the intention of learning more valuable insight about the Furman Athletics program."
Three distinct categories of data stood out that we divided into two modes that would offer more focused opportunities for different user groups:
Full database of inductees with metadata on each individual's sport(s), graduation class year, and induction year. Some included images and descriptions.
Untagged videos and images from prominent games and throughout Furman Athletics history.
Custom fullscreen takeovers curated as highlight reels and brand moments.
